We may use your information for the following reasons, depending on your relationship with us:
- To communicate with you, such as when we respond to your inquiries, send you correspondence regarding your purchases or orders, respond to reviews and questions, and send you other communications, including our digital communications, regarding our products and services.
- To serve you targeted advertising or content.
- To provide, market, and develop our products and services, including to maintain our Sites, troubleshoot, provide customer and technical support, conduct data analysis, test and research, and better understand the interests of our customers and store visitors who use our Sites and products.
- To conduct marketing research.
- To understand how you interact with our Sites and personalize your experience and content (including advertising and messaging campaigns).
- To maintain the safety, security, and integrity of our Sites, for example, by authenticating users and providing account security and fraud detection. We may also use your information to monitor, detect, and prevent fraud and improper or illegal activity.
- To debug our systems, to secure our Sites, including our network and websites, and to debug our Sites.
- To send you announcements, marketing and/or other digital communications (e.g., by email, phone, text, website, or application) subject to your marketing preferences and choices, including information about our or third-party offerings we think may be of interest to you.
- To conduct market research and develop quality assurance, including to study, develop, and improve our products and services. We may also aggregate, anonymize, and/or de-identify personal data we collect and use it for any purpose, including product development and improvement activities.
- To comply with legal requirements and/or to investigate or address claims or disputes relating to your use of our Sites. This would include the use of your information to comply with our legal and regulatory obligations, to defend ourselves in litigation and investigations, and to prosecute litigations.
- To conduct internal business purposes, including for data analysis, audits, and enhancing our Sites. We may also use inferences drawn from personal data to create a profile reflecting your preferences, so we can tailor our services to you.
- To process and complete transactions, including collecting payment and contact information to process your transactions and deliver our products to you or process your returns and exchanges.